4 Things We’ve Learned from a Decade in the Luxury Travel Business

Learn about our team’s recommendations for luxury travel experiences.

Learn four insider tips from the Superior Executive Services team on designing luxury travel experiences.

With nearly 45 years of combined experience in the travel, sports, and hospitality industries, designing one-of-a-kind luxury travel experiences is what our team does best. Helping our clients travel to some of the most elite events in the world has taught us a lot – and we’re here to share some of that insider wisdom with you, including:

  1. Think outside the event
  2. Connections matter
  3. Hidden gems exist at every event
  4. You can’t go wrong with the Derby

Keep reading to learn more about each of these tips we’ve learned from working in the luxury travel industry.

Think outside the event

When most people travel to events like the Carolina Country Music Fest and Masters, they tend to focus on their tickets, accommodations, and other information about the event itself. However, the best luxury travel experiences go far beyond this and include other activities or hot attractions as well! From parties and concerts to dinner, sporting events, and more, the Superior team is all about creating a personalized luxury travel experience that extends far beyond just tickets to your main event. If you can dream it, we can plan it!

Connections matter

At some of these events, it’s not about how big your budget is – it’s all about what connections you have. Gaining access to some of the most exclusive areas at an event may require knowing someone with the proper connections. This is just one reason why working with a trusted luxury travel expert like Superior can ensure your trip is everything you’ve been dreaming of and more! Our team has years of experience building the connections that can help take your trip from ordinary to extraordinary.

Hidden gems exist at every event

Our lineup of luxury sporting, music & film, food & wine, and car show events is impressive on its own, but there’s much more to see and do beyond the main attraction. Hidden gems at each of these events make the experience just that more unforgettable! For example, we always recommend attending the Opening Night at Churchill Downs – you’ll get exclusive access to high-end areas at just a fraction of the cost compared to Derby Day.

You can’t go wrong with the Derby

Our team’s favorite event to attend? The Kentucky Derby, of course! From the electric atmosphere in Louisville, to the VIP Kick-off Concert Party, there’s a lot of love about this three-day long event. Want to experience it for yourself, in Superior style? Check out our Kentucky Derby travel packages!

Wherever you’d like to go next, our expert team is here to help you craft a unique luxury travel experience that is sure to wow. Contact our team of experts at 608.665.9070 or online to begin designing your next luxury travel package today.

These planning tips will help your next luxury travel experiences go off without a hitch.

16 Things to Do to Prepare for Luxury Travel Experiences

Follow these tips when planning a luxury vacation.

These planning tips will help your next luxury travel experiences go off without a hitch.

Sometimes it’s so easy to slip into vacation mode that you might forget to check items off of your planning list before you go. But we promise: putting in some extra preparation time before you depart will make your getaway that much more enjoyable! That way there’s no worrying about work projects, package deliveries, or a messy home while you’re enjoying your time away.

Our only goal at Superior Executive Services is to make sure you have the luxury travel experience of your dreams. That’s why we’ve prepared this list of tips for planning a luxury vacation.

  1. Size up luggage restrictions
  2. Check the forecast
  3. Get acquainted with local customs
  4. Fill prescriptions
  5. Prepare to pack
  6. Get your finances in order
  7. Remember important documentation
  8. Share your itinerary
  9. Consider home maintenance
  10. Set up a “stop”
  11. Prepare your home sweet home
  12. Revisit office etiquette
  13. Charge up
  14. Snag some snacks and entertainment
  15. Check in with your airline
  16. Check in with Superior

Keep reading to learn more about our tips for planning a luxury vacation!

Size up luggage restrictions

Before you start packing, find out if there are any restrictions for carry-on or checked luggage. If your airline has weight restrictions, be sure you weigh your luggage before heading to the airport, so you don’t run into any surprises at the check-in counter! This suggestion applies to commercial airlines as well as private flights and charter flights.

Check the forecast

As your trip approaches, see what the weather holds so you can pack accordingly, whether that means rain gear, sunscreen, or lots of layers. If you’re headed to an event like the Kentucky Derby, familiarize yourself with not only the local weather but the dress code as well.

Get acquainted with local customs

Learning about local customs and culture can help you avoid any awkward encounters and enrich your experience. Download a translation app on your phone to ease communication in dozens of languages if you’re traveling abroad.

Fill prescriptions

Make sure you have enough doses of any prescription medications you take for the length of the trip plus a few extra days, as well as over-the-counter medications you may need. If you’re leaving the United States, check with your doctor to make sure you’re up-to-date on routine vaccines or can get any shots you might need.

Prepare to pack

Create a packing checklist so you don’t forget anything important, from essentials like clothing and toiletries to books and jewelry.

Get your finances in order

Notify your bank or credit card companies before you leave so your access isn’t frozen. Set up automatic payments for regular bills if you haven’t already. If you’re leaving the country, consider converting currency while you’re still in the U.S. to avoid higher fees abroad.

Remember important documentation

Make a list of the documents you’ll need, such as a driver’s license or other photo ID, passport, or health insurance information, and keep these handy. Make photocopies of the first page of your passport, the front and back of your credit cards, and any critical health information to store in your carry-on bag.

Share your itinerary

Designate a friend or family member back home to keep track of your trip in case of emergency. Create an itinerary, or at least a rough schedule, and instructions for how to reach you. If you’ll be off the grid, schedule regular phone calls or emails when you’ll be available.

Consider home maintenance

Who’s taking care of your pets and plants? Do you have help with snow shoveling or lawn mowing? Book appointments with your pet sitter or landscaper early. For security, consider purchasing a few lights that you can set to go on and off at various intervals and setting up smart cameras with remote access so you can monitor your home while you’re away.

Set up a “stop”

Place hold orders on postal mail, newspapers, or any other regular deliveries. Give staff such as housecleaners or landscapers notice if you don’t need them or pay ahead for services you want to continue while you’re away.

Prepare your home sweet home

No one wants to come home to chores or foul odors after a luxury vacation. Do a little pre-trip cleaning, make the bed with fresh sheets, and wash and put away any lingering laundry. Grocery shop for snacks that won’t go bad and throw out anything that will expire while you’re away.

Revisit office etiquette

Set up a brief out-of-office email message and set your calendar to reflect your time off. Connect with coworkers and make sure they have what they need so you can unplug and relax without worrying about work emergencies.

Charge up

Charge all your electronic devices, as well as any portable chargers and power banks, the night before you leave. If you’re leaving the country, purchase a travel adapter or converter so all of your devices work correctly at your destination.

Snag some snacks and entertainment

Should you have a little downtime on your travel day, keep a few snacks and some reading materials (digital or print) handy.

Check in with your airline

If you’re flying commercial, most airlines encourage you to check in up to 24 hours before departure to make your travel day more effortless. If you’ve arranged a private flight with the Superior team, we’ll assist you with any last-minute details and instructions for your travel day.

Check in with Superior

We’re here for any last-minute questions you may have about your luxury travel experience! Our team is on hand and happy to be of assistance from the time you begin to plan your luxury travel package until you return home. Ready to start designing your perfect getaway? Call us at 608.665.9070 or contact us online.

What to Pack for a Trip to a Golf Tournament

7 essentials you need to pack for a golf travel experience.

The thrill of watching your favorite PGA player sink an amazing shot live and in person can’t be beaten — especially when you have access to exclusive seating and five-star hospitality. But you’ll want to spend at least a little time preparing so you don’t wind up like a golfing Goldilocks: too hot, too cold, or with sore feet and a sunburn.

Superior Executive Services offers a wide variety of luxury travel experiences to professional golf tournaments, including the Players Championship, PGA Championship, U.S. Open, and more. Our number one goal is to help you plan for the perfect golf getaway.

Here are our curated suggestions for what to pack for a trip to a golf tournament to ensure optimal enjoyment:

  1. Appropriate attire
  2. Comfortable shoes
  3. Sun protection
  4. Rain protection
  5. Essential extras
  6. Small, security-approved bags
  7. Golf gear

Keep reading to learn more about what to pack for a trip to a golf tournament!

Appropriate attire

These are high-end tournaments, and the gallery is expected to dress accordingly. Think “smart casual” — modest, tasteful, but also comfortable. Choose neutral colors and avoid loud prints.

A sundress, capri pants or slacks, and a sleeveless or short-sleeved blouse are good choices for women. Avoid graphic t-shirts, spaghetti straps, jeans, yoga pants, or anything else that’s tight-fitting, low-cut, or too bright. For men, a golf shirt or button-down paired with khaki pants or crisp shorts are terrific options. You’ll want to avoid t-shirts, tank tops, jeans, and gym shorts.

Consider the weather forecast and dress in layers. Choose a cardigan or windbreaker that you won’t mind carrying when temperatures rise during the day.

Comfortable shoes

You may end up walking thousands of yards across an 18-hole course, so comfort is key!

Flip-flops are a “no” (far too casual), as are stiletto heels (far too painful). For women, try closed-toed sandals with arch support, nice sneakers, ballet flats, or, if you must add some height, wedges that won’t get stuck in the grass. Men will want a subtle low-top sneaker (no flashy colors) or a sporty non-slip loafer or boat shoe. Leave your golf spikes at home (or save them for playing a round on your own).

Sun protection

Don’t let the heat get to you. Bring broad-spectrum sunscreen of SPF 30 or higher and reapply every two hours. A lip balm containing sunscreen with SPF 30 or higher is also recommended. A broad-brimmed hat or fedora (for women) or golf cap (for men) paired with sunglasses is a classy and practical way to top off an outfit and block the sun.

Rain protection

Of course, heavy storms or the threat of lightning will pause play. But you might still run into muddy conditions or light rain. Small umbrellas without sleeves are permitted at most tournament sites; check PGA TOUR regulations for details. The course may also become quite muddy after a storm, so consider packing a cute pair of rain boots to keep your feet dry.

Essential extras

Though you are limited as to what is allowed at PGA TOUR events, there are some things you might want or need throughout the day. Consider bringing with you:

  • Binoculars (without a case)
  • Any medications you might need during the day
  • Sunscreen and lip balm (see above)
  • Umbrella or a change of shoes (see above)

It’s always a good idea to review the TOUR’s list of prohibited items while packing. While some spectators may also opt to bring snacks or eco-friendly water bottles, you won’t have to worry about that if you’re booking your golf travel package with Superior — our hospitality options include plenty of food and beverages! 

Small, security-approved bags

Of course, you’ll need somewhere to stow the above items. Measure your carry-in bag before you leave home, or you might risk being turned away at the gate.

PGA TOUR rules prohibit carrying in bags larger than a small purse (6″ x 6″ max). Carrying cases, backpacks, camera bags, and chair bags are prohibited. You can use a clear plastic or vinyl bag up to 12″ x 6″ x 12″ or a one-gallon clear resealable plastic bag. Medically necessary bags and diaper bags are allowed but will be inspected.

Golf gear

If the professional players inspire you to hit the greens, you might want to bring your own equipment along for the trip. Don’t forget:

  • Durable, easy-to-carry club covers or case
  • Your favorite golf apparel
  • A day bag for essentials and extras
  • Golf shoes and socks
  • Water bottle
  • Towel, gloves, and other accessories

Ready to book your golf travel experience? The Superior Executive Services team of experts can help you choose the right tournament for your preferences, considering any COVID-19 postponements and protocol. Count on us to meticulously arrange all logistics for you, from luxury accommodations and private transportation to VIP passes and hospitality at the event. Get started today by connecting with us online or calling us at 608-665-9070.

The health benefits of taking a vacation including reducing stress and improving heart health.

5 Health Benefits of Taking a Vacation

A vacation may be just what the doctor ordered – find out why here.

The health benefits of taking a vacation including reducing stress and improving heart health.

Adventure. Trying new things. Relaxing. Spending time with friends and family.

There are plenty of reasons to enjoy taking a vacation. But did you know there are also health benefits to traveling? Research shows that taking a trip can positively impact your overall health and well-being in several ways, including:

  1. Improving heart health
  2. Metabolic benefits
  3. Reducing stress
  4. Boosting mood
  5. Promoting productivity

Keep reading to learn more about the health benefits of taking a vacation.

Improving heart health

According to the U.S. Travel Association, more than half of all Americans who receive paid time off don’t take advantage of it! Failing to take time off for ourselves may contribute to several adverse health consequences, including cardiovascular disease.

The Framingham Heart Study found that women who took a vacation only once every six years or less are eight times more likely to have a heart attack than women who vacation at least twice a year. And men who didn’t take time off for several years were 30% more likely to have a heart attack. (This is even after considering health and lifestyle factors, such as diabetes, income level, obesity, and cigarette smoking.)

Metabolic benefits

Another study examined blood test results against how many vacations each participant had taken in the past year. Each additional holiday lowered the prevalence of metabolic syndrome – a group of conditions that increase the risk of stroke, heart disease, and type 2 diabetes – by 25%. 

Reducing stress

Most of the time, we know we feel more relaxed after a nice vacation. But there are multiple studies proving leisure travel can improve physical indicators of stress, such as blood pressure and cholesterol levels. Vacation time can also reduce cortisol, the hormone released under stressful conditions that can harm the body when levels remain high for long periods.

Boosting mood

Regular vacation time can not only lift your spirits but also decrease clinical depression. A Marshfield Clinic survey of 1,500 women found those who vacation at least twice per year were less likely to suffer depression and stress than women who vacation less than once every two years. The study authors also concluded these psychological benefits increase the quality of life and improve performance at work.

Vacations can also reduce anxiety and improve your mood, most significantly for those who report extreme stress levels in their daily lives.

Promoting productivity

Speaking of work, a vacation can improve productivity in the office after you return. It’s pretty simple, really: travel makes us happier, which makes us more productive. An internal study of Ernst & Young employees found that for every 10 hours of vacation taken, year-end performance improved by 8 percent. The same study also found vacation time helped slow employee turnover.

The bottom line? Think of a vacation as more than a fun getaway: it’s an investment in your future health and happiness!

Superior Executive Services is here to help you craft the perfect holiday, whether you’re looking for an all-inclusive luxury vacation or an exciting sports travel package. Contact our team of experts online or call 608.665.9070.

From birthdays to college reunions, there are several special occasions to celebrate with travel.

7 Special Occasions to Celebrate with Travel

Create lasting memories with family and friends during these special occasions.

From birthdays to college reunions, there are several special occasions to celebrate with travel.

A honeymoon in Hawaii. A corporate outing at the Kentucky Derby. A college reunion at Carolina Country Music Festival. No matter what you’re celebrating, you can expect exceptional hospitality and luxury amenities when you travel with Superior Executive Services.

If you’re marking a special milestone or planning a memorable event, explore these seven special occasions to celebrate with travel:

  1. Birthday
  2. College Reunion
  3. Bachelor Party
  4. Bachelorette Party
  5. Corporate Outing
  6. Honeymoon
  7. Anniversary

Keep reading to learn more about these special occasions to celebrate with travel!

Birthday

Whether you’re a little bit country or a little bit rock and roll, celebrate your birthday with a song at a music festival! Superior Executive Services offers exclusive access to the hottest tickets in town, such as the Carolina Country Music FestivalKey West Songwriters FestivalCMA FestLollapalooza, and many more. Packages include five-star hospitality and treatment, premium seating, and private transportation. Check out more of our music festival travel packages here.

College Reunion

Reminisce with old friends and experience the thrill of competition as top athletes and teams go head-to-head, battling for the title of best in the nation. Superior Executive Services can secure the best possible tickets to the NCAA Final Four and the Super Bowl, as well as invitations to unique entertainment and pre- and post-game festivities. See the full lineup of our sports event travel packages here.

Bachelor Party 

Gather your guys for must-see events like the MastersUS Open, and PGA Championship golf tournaments—your chance to catch some of the sport’s greatest names on the country’s most legendary greens. All travel packages include tournament tickets, access to VIP hospitality areas and events, and private accommodations and transportation. Click here to learn more about our golf travel packages.

Bachelorette Party

Craft an unforgettable bash for the bride-to-be (and all her friends). Aspen’s Food and Wine Classic calls out to connoisseurs and upscale foodies, while the Catalina Wine Mixer in sunny southern California is the perfect place to party and enjoy live music. Enjoy unprecedented access, private transportation, and luxury accommodations. 

Corporate Outing 

Treat your clients or top-performing employees to a truly unique travel experience. The thrill of race day is a feeling that just can’t be beat! Superior Executive Services will arrange for private transportation, first-rate accommodations, and access you can’t find anywhere else. Make your plans for the Breeders’ CupBelmont Stakes, or the experience that’s on everyone’s bucket list: the iconic Kentucky Derby. Find out more about our horse racing experiences here.

Honeymoon 

Romantic and glamorous, a getaway to the prestigious Cannes Film Festival on the French Riviera is a honeymoon you’ll never forget. By day, stroll along some of the world’s most beautiful sandy beaches or browse the upmarket boutiques. At night, enjoy exclusive access to premiere film screenings and mingle with A-list actors and directors.  

Anniversary 

Return to your favorite spot or make new memories with a unique trip! Wherever you want to celebrate the day you said “I do,” Superior Executive Services can help you customize the perfect romantic rendezvous, from spa treatments and wine tastings to an intimate dinner for two. Whether you already have a plan in mind or need a little additional inspiration, we are here to help – find out more here!

Draw on Superior Executive Services’ expertise to craft your next luxury vacation. Contact us to start planning today at 608.665.9070 or online.

Use these FAQs to help when planning a luxury travel experience.

7 FAQs When Planning a Luxury Travel Experience

We’re answering the top questions we get to help you plan your next luxury travel experience with ease.

Use these FAQs to help when planning a luxury travel experience.

Where should I stay? How will I get there? What do I need to pack? Should I purchase trip insurance?

Superior Executive Services fields questions like these from clients all the time — and we’re always happy to be of assistance. Here are some of the most frequently asked questions that come up when planning a luxury travel experience:

  1. How much will my trip cost?
  2. How should I prepare for my event?
  3. Where will I stay, and how far is my hotel from the main event?
  4. There are multiple airports I can fly into; how do I pick the right one?
  5. What should I pack?
  6. When should I book my trip?
  7. What if something goes wrong during my trip?

Keep reading to find out the answers to the most common questions we get about planning a luxury travel experience!

Q: How much will my trip cost?

A: It will depend on your personal preferences. Consider the types of restaurants you enjoy, the amenities you look for in a hotel, the entertainment or activities you want to experience. Superior will work closely with you to craft the travel package of your dreams at the budget you’ve established. We’ll also be upfront if we can’t make it work within your budget constraints.

If you’re traveling independently, you’ll also need to factor in assorted fees and expenses that can quickly add up, such as meals on travel days, currency exchange, mobile calling charges, and more.

Q: How can I prepare for my event?

A: If it’s your first time traveling to a high-profile event like the Kentucky Derby or the Cannes Film Festival, we highly recommend doing your homework. This way you’ll know what to expect from dress code and weather conditions to crowd sizes and carry-in policies. When you book with Superior, our helpful team of experts can answer any questions you have. We take our clients’ feedback seriously and can share some of their experiences to help you arrange for the best trip possible. You can also take advantage of our blog, full of luxury travel tips and event-specific travel guides.

Q: Where will I stay, and how far is my hotel from the main event?

A: No one wants to be late to a sporting event or concert because you’re stuck in traffic or too far from the venue. When traveling, the location of your accommodations and access to transportation are crucial. Superior takes care of all the logistics for you! We carefully select deluxe accommodations that are also conveniently located. Plus we arrange transportation by working with local experts in each city who know the best routes to avoid traffic congestion before and after events.

Q: There are multiple airports I can fly into; how do I pick the right one? 

A: When you book a travel package with Superior, our experienced staff will help you choose the most convenient routes.

If you’re traveling on your own, consider these factors when planning your air travel route:

  • Can you select a direct route and avoid layovers if desired?
  • Which airport is closest to your hotel?
  • How long are security checkpoint wait times?
  • Do you prefer a smaller, less stressful airport experience?

Q: What should I pack?

 A: Before you go, find the weather forecast and research the event’s dress code. We’re happy to help if you have questions about appropriate dress for each event you may attend. Give yourself some options but at the same time, try not to overpack. Take a look at these suggestions for packing for luxury travel.

Q: When should I book my trip?

A: Six to eight months in advance, if possible. We suggest getting started as soon as you have a destination or event in mind — we can help sort out the details. Event tickets, the best hotels, and reservations at popular restaurants always sell out or book up quickly when a high-profile event is in town. 

Q: What if something goes wrong during my trip?

A: Preparation is critical. Whether you book with Superior or on your own, we recommend you consider trip insurance. Make copies of important documents, like your passport. And prepare for delays (keep your phone charger, medications, and snacks handy).

When you book with Superior, you can count on us to help you navigate any unexpected setbacks, using our international connections — we’re just a phone call or email away!

We’re also here to answer any questions you have, from dreaming up the perfect honeymoon getaway to dressing for the Kentucky Derby. Contact our team of experts at 608.665.9070 or online to begin designing your next luxury travel package today.

How to Travel to the Waste Management Open like a VIP

Our Waste Management Open golf travel packages are a hole-in-one.

Waste Management

The legendary Waste Management Phoenix Open draws some of the golf world’s biggest crowds to beautiful TPC Scottsdale—truly a can’t-miss experience for any fan of the sport. Due to COVID-19, attendance at the 2021 Waste Management Open is limited – but we’re looking forward to a full return to “The Greatest Show on Grass”.

No matter when you attend the Open, follow this guide to help you prepare and to get the most out of your trip to Phoenix, including ways to:

  1. Enhance your travel
  2. Get ready for the Waste Management Phoenix Open
  3. Make the most out of your trip to Phoenix

Keep reading to learn more about “The People’s Open,” including available Waste Management Open travel packages from Superior Executive Services.

Enhance your travel

Guests who book Waste Management Phoenix Open travel packages through Superior Executive Services will experience first-class treatment and special access to the ultimate in exclusive tournament hospitality. At the event, you’ll get a breathtaking view of the action from the comfort of a Skybox Hole 16, complete with catered food and a full bar available throughout the day.

A Skybox 16 package from Superior includes 34 tickets on the day of your choice, but your custom travel experience doesn’t have to end when the golf does. We can help you create unique golf tournament travel packages for your group, including accommodations, nightlife, transportation, and more.

Get ready for the Waste Management Phoenix Open

Here are a few helpful hints to assure the best possible experience at the Waste Management Phoenix Open.

  • When packing, plan to dress in layers. Phoenix can be cool and breezy in the morning, but the sun will warm you up significantly in the afternoon.
  • Speaking of sunny afternoons, don’t forget to pack sunscreen and a hat, as well.
  • If you plan to walk the greens, wear comfortable shoes. It can be a long stretch between holes on grass and over some small hills.
  • For security purposes, there are some limitations on what you can bring into the tournament grounds. We recommend reviewing carry-in policies beforehand.
  • Free Wi-Fi is available, and cell phones are allowed at the tournament, but you must always keep them silent.
  • The 2021 Waste Management Open has COVID-19-related precautions in place to keep fans safe.

Make the most out of your trip to Phoenix

Whether you want to extend your stay in Arizona (we can help; just ask!) or explore Phoenix during the tournament’s off-hours, here are some of our favorite things to do in the Valley of the Sun.

  • Savor the flavors in Phoenix. There’s no shortage of fabulous restaurants and bars across the area. Take your pick: sophisticated fine dining, daring international cuisine, delicious food and craft beer pairings, and so much more.
  • Tee up. If the tournament has you eager to hit the greens, you’re in luck: Greater Phoenix is one of the top destinations for golf. Choose from more than 185 courses, from opulent resorts to desert canyons.
  • Relax and reconnect. Enjoy a soak in the hot springs (located within 50 miles of downtown Phoenix), unwind with a rejuvenating spa treatment, or practice yoga.
  • Explore the lush Sonoran Desert. See the desert bloom with wildflowers in the spring, take a leisurely walk or a more challenging hike, or paddle the Salt River. You might also journey out of town to take a selfie with the iconic saguaro cactus.

Book today!

Superior Executive Services is proud to offer exclusive Waste Management Open travel packages with access to Skybox 16, perfect for a corporate outing. Secure your travel package to the Waste Management Phoenix Open now by calling us at 608.665.9070 or contacting us online.

Our U.S. Open golf travel packages provide you with plenty of time to check out all the exciting things to do in San Diego.

Things to Do in San Diego Besides Attending the U.S. Open

Enjoy a luxury travel experience in San Diego with these must-do activities.

Our U.S. Open golf travel packages provide you with plenty of time to check out all the exciting things to do in San Diego.

From the perfect weather and stunning beaches to an exciting array of culture, entertainment, and cuisine, there’s plenty to see and do in San Diego when you’re in town for the U.S. Open Championship!

U.S. Open golf travel packages, available from Superior Executive Services, include tickets to the event and access to the exclusive Champions Pavilion, five-star hospitality and treatment, and private accommodations and transportation. Plus, your Superior Executive Services team includes a certified Pandemic Compliance Advisor, who will ensure your in-person event experience is safe and adherent to the latest safety protocols.

When you’re not catching the action at Torrey Pines, take some time to enjoy sunny Southern California. Your itinerary could include:

  1. Beautiful beaches
  2. Water sports
  3. Spa getaway
  4. Museums and art
  5. Golf
  6. Culinary scene
  7. Live entertainment
  8. Sightseeing
  9. Family-friendly fun

Keep reading to learn more about these exciting things to do in San Diego!

Beautiful beaches

Set along 70 miles of magnificent coastline, San Diego’s stunning beaches offer something for everyone. Point Loma offers breathtaking views and tide pools filled with fascinating creatures. Mission Beach is the place to be for family-friendly fun, boardwalk strolls, and casual dining. Or try Pacific Beach if you’re looking for a vibrant nightlife scene. Use this guide to help find the best surf spots for beginners to experts and everyone in between.

Water sports

All three of San Diego’s main harbors feature boat rentals, tours, and private charters, or you can rent your own private boat or kayak. Snorkel or scuba dive to see ocean life up close in the crystal-clear blue waters. Hop onboard the world’s largest and most technologically advanced sport fishing fleet. Depending on the season, trips range from a half-day to several weeks and are customized to all abilities, from novice sightseers to more experienced anglers.

Spa getaways

Take a break from the hustle and bustle of travel with a mud mask and a little “me time.” San Diego offers an abundance of spas where you can rest, relax, and indulge. From luxury day spas to yoga retreats, how you unwind is up to you.

Arts and culture

San Diego boasts a vibrant arts scene with museums, galleries, theaters, live music, and more. The city is home to nine distinct art districts, each with a unique talent and style. Stroll 100 acres of galleries, shops, and artists-in-residence at ARTS DISTRICT Liberty Station, or head to Balboa Park—often called the “Smithsonian of the West”—where you’ll find museums, gardens, and historical tours at the nation’s largest urban park.

Golf

Inspired by watching the pros at the U.S. Open? Schedule a round of golf at one of over 90 courses. San Diego is a favorite among golf enthusiasts for pleasant and reliable weather and stunning views, from the ocean to the mountains. Not sure which course to choose? Start with this insider’s guide to San Diego golf.

Culinary scene

Thrillist Travel named San Diego one of the Best New Foodie Cities in America. Take your pick of fine dining and innovative dishes from award-winning chefs, authentic local Baja Med cuisine, or a casual seaside dinner at sunset. San Diego has also been named “One of the World’s Top Beer Cities” by Beer Connoisseur. Enjoy a draft from one of their 140 craft breweries or take a tour and explore even more.

Live entertainment

From the San Diego Symphony to nightclubs with celebrity DJs, there is plenty of live entertainment to enjoy year-round. The luxury Viejas Casino and Resort serves up craft cocktails and live bands. Depending on your travel schedule, you may be able to catch a show from popular artists at world-famous venues such as Humphreys Concerts by the Bay on Shelter Island or Observatory North Park. Or check out these recommendations from San Diego’s resident music expert.

Sightseeing

Get to know San Diego by foot, boat, or Segway! You can see the city from the sea on a harbor cruise or sail further out for some whale watching. Settle in for a two-hour ride with Old Town Trolley Tours or strike out on your own at any one of its 11 stops around town. There are also plenty of specialized food tours (think Little Italy pizza or sweet treats) and tours of the best local wineries, breweries, and distilleries.

Family-friendly fun

Adventures await for the whole family. Kids (and kids at heart) will fall in love with penguins, peacocks, and polar bears at the San Diego Zoo, featuring more than 3,500 animals across 100 acres, or at the San Diego Zoo Safari Park. Celebrate the majesty of ocean life at SeaWorld San Diego and the SeaWorld Aquatica San Diego Waterpark. For hands-on learning, check out the New Children’s Museum in downtown San Diego or the Children’s Discovery Museum in Escondido.

Ready to experience world-class golf and all that San Diego has to offer? The expert staff at Superior Executive Services will work to make your luxury travel to San Diego an unforgettable experience. Reach out online or call us at 608-665-9070 to learn more about our U.S. Open golf travel packages and start planning your getaway today!

Luxury vacation packages to book with friends

7 Luxury Travel Tips from the Superior Team

Prepare for an exciting year of travel with advice from our team.

Luxury vacation packages to book with friends

What’s the first destination on your list when traveling and in-person events pick up again in 2021? Sandy beaches on a private resort, your own suite at a championship game, or the best seats at the country’s hottest music festival? As you begin planning to make your travel dreams a reality, turn to Superior Executive Services. Our team has more than 10 years of experience crafting one-of-a-kind travel experiences to some of the world’s most exclusive sporting and entertainment events.

No matter what your travel goals are, our team is here to help. We’ve put together a list of luxury travel tips to help you start mapping out your next incredible getaway, including:

  1. Consider COVID-19 precautions
  2. Prepare for the unexpected
  3. Reserve top-notch transportation
  4. Book early
  5. Do your research
  6. Plan for the dress code
  7. Don’t be afraid to set a budget.

Keep reading to learn more about our luxury travel tips from the Superior team!

1. Consider COVID-19 precautions

Depending on when you want to travel, you may need to make some adjustments to account for COVID-19-related safety precautions. Here are just a few of our suggestions to ensure you have a safe, healthy time on your trip:

  • Book a private jet or buy tickets for a “hop on” jet service (the convenience of private air travel at commercial rates) to reduce how much time you spend in airports and around other travelers. Because of a sharp drop in air travel during the pandemic, private flights are now much more accessible. Many hotels also offer private flights as part of their accommodation packages to ease worries about additional exposure to COVID-19.
  • Choose your luxury accommodations thoughtfully. Stay at a small or boutique hotel that can more easily manage and meet safety and cleaning protocols. Book a resort where rooms are more spread out in cabins or villas, reducing the potential for exposure from other guests. Or enjoy total privacy with a whole-home rental, where you can still enjoy amenities like a private pool or dedicated kitchen space without running into any strangers. Most importantly, you should feel comfortable and able to relax wherever you choose to stay. We suggest this expert advice on exploring your options and how to mitigate risk.
  • When planning your itinerary, select events where you can confirm the hosts will implement thorough COVID-19 safety precautions (e.g., contactless payment and check-in, required face coverings, socially-distanced seating). We recommend concerts or performances held outdoors and with reduced capacity; booking a private suite at sporting events; or renting out bars, restaurants, and other entertainment venues for a private night with family or friends.

If you have additional questions, our expert team includes a certified Pandemic Compliance Advisor trained in ensuring that COVID-19 safety protocols are effectively communicated, implemented, and carried out during in-person events.

2. Prepare for the unexpected

Even under normal circumstances, the seasoned traveler knows to expect the unexpected: delays, cancellations, a missing ticket or ID, even theft. Make sure you bring extra copies of important documents and opt for trip insurance. When you book with Superior Executive Services, you can count on our connections and ability to swiftly assist you with any unforeseen setbacks. Whether it’s an issue with transportation, your hotel, or a restaurant reservation, one call to Superior will get your trip back on track.

3. Reserve top-notch transportation

When your ideal vacation includes thousands of other people (say, at the Kentucky Derby), planning ahead and securing professional transportation will save you from being stuck in traffic later. Superior can book full-service transport throughout your stay with companies who know the ins and outs of the city and how to avoid police barricades and vast crowds of pedestrians.

4. Book early

The best of the best events always sell out first, especially as many businesses and venues limit capacity to meet COVID-19 safety guidelines. If you want to secure tickets, luxury accommodations, and reservations at the best restaurants during a major event, we recommend booking at least 6-8 months in advance.

5. Do your research

Every exclusive party or VIP hospitality area has its own ambiance and setting. Some events host indoor banquet-style events, while others offer an outdoor resort-style atmosphere. If you have a preference, do your research to see what’s available before booking – at the Masters, for example, where many attendees would prefer to be outside, many of the hospitality events are held indoors. Our team can help you secure tickets to the best events to fit your preferences, so your experience is not only enjoyable but one-of-a-kind.

6. Plan for the dress code

No one wants to be far from home and realize their suitcase is full of the wrong clothing. Before booking your trip, consider the dress code and whether you’re comfortable getting decked out (and donning a posh hat) to attend the Kentucky Derby, for example. Here at Superior Executive Services, we’re happy to give you dress code guidance for any of the major events you may want to attend.

7. Don’t be afraid to set a budget

There are many ways to enjoy an incredible travel adventure without breaking the bank. Set a budget and let Superior build a vacation you can brag about; we’ll be upfront and honest if your ideas don’t fit with your chosen budget. If cost is not a concern, Superior can enhance your experience with luxury amenities like a private chef, live music, entertainment for private parties, and more. The sky’s the limit!

When it comes to luxury travel, Superior Executive Services can make it happen if you can imagine it. Call us today at 608.665.9070 or contact us online to start designing your next first-class vacation package.

Kentucky Derby travel

4 Sports Travel Packages You’ll Want to Experience in 2021

Travel to top sporting events in style with our sports travel packages.

Kentucky Derby travelThere’s nothing quite like seeing your favorite sporting event in person: the roar of the crowd, the thrill of victory, and the feeling of making memories that will last a lifetime.

There’s also no better way to experience live competition than with world-class sports events travel packages from Superior Executive Services. We offer exclusive access to some of the best seats in the house and premium amenities such as exclusive dining opportunities and VIP entertainment – plus, we’ll take care of luxury accommodations, your transportation needs.

Our team also includes a certified Pandemic Compliance Advisor who will ensure your itinerary is designed with COVID-19 safety protocols in mind.

We know you’re excited to return to sporting events in person and in style. Here are some of the sports travel packages we’re excited to offer. Book now for spring 2021 and beyond!

Masters Tournament

Why go: There’s nothing quite like Georgia in the springtime or the unforgettable Masters Tournament. With exclusive tickets to golf’s first major of the year, you’ll watch as golf’s best compete for the coveted green jacket.

What to expect: Don’t worry about securing “the toughest ticket in sports.” Superior Executive Services has you covered with unparalleled access to tickets and luxurious accommodations. During the tournament, enjoy VIP hospitality at the distinctive Club Magnolia. Amenities include a putting course, on-site masseuse, and cigar terrace. Tickle your taste buds with full-service bars and buffets, gourmet grills, a craft beer garden, and a Häagen-Dazs dessert bar.

Kentucky Derby and Kentucky Oaks

Why go: It’s “The Greatest Two Minutes in Sports!” The Kentucky Derby is unparalleled in spectacle and tradition. The prestigious event draws a crowd of 150,000 and is known as one of the “Greatest Bucket-list Sporting Events” in America.

What to expect: Our truly unique Kentucky Derby travel packages promise a memorable Derby experience that includes access to both Oaks and Derby days. You’ll stay in a King Room at the famous Galt House Hotel in downtown Louisville and have a dedicated driver at your service for all your transportation needs. Start the weekend with VIP tickets to the Country Kick-Off Concert. On race day, sip mint juleps and bet on your favorite horse from elite seating on Millionaires Row, the Trophy Room, or the 3rd Level or 1st Level Clubhouse.

PGA Championship

Why go: Watch as golf’s greatest take to the tees to compete for a major title at one of the world’s premier sporting events. This year’s tournament takes place at Kiawah Island Golf Resort along the windswept coast of South Carolina, one of the most challenging courses around.

What to expect: Superior Executive Services delivers front-row seats at the exclusive Ocean Club. Enjoy unparalleled views, savor the chef-inspired culinary offerings, and frequent the open bar. You and your guests will stay in the finest accommodations available, and all transportation is pre-arranged.

US Open Golf Tournament

Why go: Get a front-row seat to one of professional golf’s most exciting events where some of the sport’s most memorable moments have occurred. Top players will compete for bragging rights and the largest purse of the four majors at Torrey Pines Golf Course overlooking scenic San Diego.

What to expect: Enjoy premium hospitality, indoor seating, and air conditioning at the Champions Pavilion, along with delectable food options throughout the day. Stay in luxury accommodations in the San Diego area and receive private ground transportation that will get you where you need to go, worry-free.

You can count on Superior Executive Services to know the latest event rules and travel restrictions for all our 2021 sports travel packages. We want to make sure your trip is safe and exciting. Our team of experts is standing by and ready to make your travel dreams a reality. Search our sporting events online and call us at 608.665.9070 to start scheduling your return to in-person sporting events today!

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