How to Choose a Luxury Hotel

Know what to look for before booking your next luxury hotel stay.

Whether it’s for business or pleasure, staying at a well-appointed hotel has the power to elevate the entire experience. There’s nothing worse than booking a hotel, expecting a certain level of comfort and being woefully disappointed after check-in. Before clicking “book now,” here are a few items to consider to ensure you’re getting everything you want and more during your hotel stay.

Design and Ambiance

Traditional elegance, mid-century modern, boho-chic — there are endless interior design styles. Deciding what you’re looking for and the type of atmosphere you enjoy while traveling can help narrow down your hotel options. Not all luxury hotels are created equal — a hotel with a Scandinavian minimalist design will have a distinctly different atmosphere than a 1920’s art deco hotel. Pay particular attention to the lighting in the photos and videos on the hotel’s website. Great lighting design can make a world of difference. 

Location, Location, Location

Maybe you need a hotel that’s right downtown, close to all the action and whatever event you’re in town for, or maybe you need a hotel that’s a little further outside the city where, instead of the city skyline, the view from your room is the 18th green of an award-winning golf course. Be sure to check out the area around your hotel and the estimated time it’ll take to get from there to whatever you have planned during your stay!

Unique Services & Experiences

Concierge service at luxury hotels nowadays must go above and beyond simply booking dinner reservations or calling a taxi for its guests. For example, a hotel near New York’s Times Square offers a Broadway experience for its youngest guests, which includes a trunk of dress-up clothes from shows like “Aladdin,” “Frozen,” and “Harry Potter” as well as a Broadway-themed afternoon tea. Skiing the French Alps is nice and all, but how about an opportunity to spend the day on the slopes with an Olympic medalist followed by an apres-ski beverage? Or maybe a simple couples massage and private dinner will suffice.  

If you’re looking for something out of the ordinary, ask the hotel’s concierge what services they offer — you may be pleasantly surprised!

Room Service Menu

Another luxury accommodations tip is to check the room service menu. If it’s a very limited menu (or worse, there’s no room service at all), that can be a red flag that the hotel may not be up to par. After a long day of sightseeing or client meetings, you deserve a hot meal and a cold beverage brought to you in the comfort of your hotel room!

Bath Amenities

It’s the little luxuries that set a good hotel apart from a spectacular hotel. It may seem silly but, it’s worth calling the hotel’s concierge to inquire about the brand of towels and toiletries they offer. Fluffy bathrobes are a must and bonus points for a towel warmer in the bathroom.

Business Amenities & WiFi

When staying at a luxury hotel, fast and reliable WiFi should be included in the price of the room. Will you need access to a printer, copier, or fax machine during your stay? Make sure the hotel has a business center with working equipment. 

Read Reviews

Of course, this seems like a no-brainer. But take it a step further by asking family and friends! Your best friend who travels constantly is a far more trustworthy source than an anonymous Internet poster. 

Our networks can only take us so far though, that’s where the professionals at Superior Executive Services truly shine. Our expertise in luxury hotels is unparalleled in the travel industry, and we would be thrilled to create the best possible trip for you.  

Contact Superior Executive Services today at 608-665-9070 or send us a message online to learn more about our event package options and accommodations! 

How to Get Buy-In for Your Business Travel Program

Show your higher-ups the value of corporate travel.

A business travel program can help you engage with clients and increase employee satisfaction.

We’ve all gotten quite used to conducting business via video conferencing, digital document exchange, and chat apps. But despite living in an advanced digital age, corporate travel is still essential to economic growth, employee engagement, and building a competitive edge in your industry.

Superior Executive Services specializes in bespoke corporate travel. We take care of all the details — from arranging luxury accommodations and private transportation to securing you and your clients’ exclusive access to exciting events. We’ve put together a guide for professionals looking for buy-in to start (or restart) a business travel program that will benefit employers, employees, and the bottom line.

Benefits of business travel

The potential return on investment for business travel often outweighs the upfront costs of airfare or a hotel room. Here are some of the top reasons to get out of the office and on the road.

  • Face time with loyal customers and potential new clients. Having a conversation in person builds trust and camaraderie, whether you’re trying to secure a new contract or are engaging with existing clients. An in-person visit allows you to better understand your customer’s operations, strategies, and corporate values in a way email or video chats just can’t convey.
  • Networking and new leads. It’s nearly impossible to meet new people and make meaningful connections behind a desk. (Plus, you never know who you’ll run into — at the airport, in the hotel lobby, or grabbing a bite to eat — who might have just the inspiration or connections you’ve been looking for.)
  • Marketing and brand recognition. There’s plenty of value in participating in a panel discussion, having a booth at a trade show, or hosting a branded party or event. You’re engaging with a motivated, captive audience with common interests who are often looking for new opportunities. You’ll also have the chance to scope out the competition and stay on top of industry trends.
  • Education and training. Sure, there are plenty of courses offered online. But in-person hands-on learning or in-person training retreats provide a richer experience, where you can interact and brainstorm with colleagues.
  • Employee engagement. Job satisfaction scores consistently improve when employees are given the opportunity to travel for work. Business travel helps team members feel valued and appreciated for good work and also encourages learning and development.

Restarting corporate travel after COVID-19

In 2020, corporate travel spending in the United States fell 71% (or $94 billion) due to the COVID-19 pandemic and resulting travel restrictions and safety protocols. Business travel programs are slowly starting to rebound, however. McKinsey & Company released four steps to approaching the future of corporate travel that might help you restart your program:

  1. Leverage real-time data to inform decision making
  2. Embed agility into your planning strategy
  3. Personalize experiences based on safety and comfort
  4. Communicate clearly

Your pitch

Put in the work ahead of time to present a solid plan and you’ll be more like to succeed in moving your business travel program forward. Here are some tips to get started:

  • Trust the data. Use hard facts — customer information, travel expenses, and opportunity costs if you do not travel — to demonstrate ROI.
  • Research the competition. External benchmarking can be useful in deciding whether to return to corporate travel. What are other companies doing to keep employees safe? Which clients are your competitors reaching more effectively?
  • Set a budget. Establishing a budget based on the past few years may be tricky. Here are some Tips for Getting a Handle on Your 2021 Corporate Travel Spend.
  • Create a backup plan. Stay flexible and establish an ongoing process for evaluating the safety of travel. Be prepared to adapt to evolving regulations and recommendations.
  • Work with key stakeholders. Above all, gather input and feedback from everyone involved with both business operations and health and safety, from human resources to sales and marketing to managers and executives. Send a survey or set up a focus group to talk to those who might be traveling and gauge their comfort level.

Superior Executive Services offers endless options for corporate travel, from golf travel packages to culinary food and wine events sure to win approval from clients and employees alike. We’re your preferred business travel program partner. Call us at 608.665.9070 or contact us online with questions or to start planning your corporate getaway today!

9 Common Travel Mistakes and How to Avoid Them

Travel like a pro with these tips from our expert team.

One of the most common travel mistakes is not making reservations for your “must do” activities, like restaurants or excursions.

Every seasoned traveler can remember at least one trip that didn’t go quite as planned (or worse!). A little preparation ahead of time can make all the difference between the perfect getaway and a vacation you’d rather forget.

Our team at Superior Executive Services has nearly 45 years of combined experience in the travel, hospitality, and sports industries. Tapping into that expertise, we’ve put together a list of nine common travel mistakes.

  1. Not making reservations
  2. Planning an overambitious itinerary
  3. Underestimating airport lines and layover times
  4. Underpacking
  5. Overpacking
  6. Expired or incorrect ID
  7. No backup of important documents
  8. Money hassles
  9. No cell phone connection/high cell phone fees

Read on to learn how to travel like a pro by avoiding the most common travel mistakes.

No reservations

It’s a disappointing feeling being turned away from the popular new restaurant you were craving or the guided tour you couldn’t wait for — all because you didn’t make reservations. It’s fine to leave time for spontaneous adventures and casual exploration. But once you identify the items on your itinerary that are a “must,” book them well in advance.

Overambitious itinerary

Speaking of itineraries: be careful not to pack in too many activities or destinations. Take into account the amount of travel time between each stop. Prioritize which plans or locations are more important and which you’d be willing to give up if time gets short. Above all, stay flexible!

Airport lines and layover times

Missing a connecting flight is a disappointing way to start (or end) a trip. When booking your air travel, be sure to schedule at least a few hours between flights to allow for any possible delays.

Give yourself plenty of time to get through the airport security line, as well. The TSA recommends arriving at the airport two hours before your flight (three hours for international travel). If you’re enrolled in TSA PreCheck, you may be able to save some time; just make sure the airport you’re flying out of participates in the program.

Underpacking 

Once you know your itinerary and have checked the weather forecast at your destination, you should be able to pack exactly what you need for the time you’re away from home. Check for any dress codes at the events you’ll be attending. Pack comfortable footwear if you’ll be walking quite a bit or standing for long periods of time. Bring appropriate accessories if there’s a chance of rain. Finally, make sure you have enough prescription and over-the-counter medications to get you through your entire trip, plus any necessary documentation and identification (more on that later).

If you want to take your packing skills to the next level, see these 5 Tips to Travel Light and Dress Well at the Same Time.

Overpacking

While you don’t want to show up underdressed or unprepared for the weather, it’s also very easy to pack too much. Save yourself the hassle of paying for extra baggage (and having to haul it around) and the stress of deciding what to wear every day. Instead, choose a neutral color scheme for your clothing and consider what you can re-wear or wash to maximize suitcase space. Here’s a handy list of 15 Things You Don’t Need to Pack.

Expired or incorrect ID

In all the excitement of planning for a trip, it can be easy to forget to check the kinds of identification you need to travel.

For air travel within the United States, everyone over age 18 will need a REAL-ID compliant ID (driver’s license, state-issued enhanced driver’s license, or another acceptable form of ID) by May 3, 2023.

If you’re traveling overseas, check your passport expiration date as soon as you book. Routine passport service can take up to 18 weeks from the day you submit your application to receive your new passport. Even expedited services (at an additional fee of $60) can take up to 12 weeks.

You may also need a visa or additional documentation, depending on where you are traveling. Visit the U.S. Department of State website for more information about your destination, including any entry and exit requirements, advisories or alerts, and more.

No backups

Travel experts recommend printing hard copies of documents such as your driver’s license, passport, travel insurance policy, and basic health information (e.g., medication prescriptions, health insurance). It can also be handy to print a backup of your itinerary and any reservations.

For the foreseeable future, you may also need to show proof of vaccination against COVID-19 and/or proof of a negative COVID-19 test. Here’s a helpful Guide for Getting Your Travel Documents Together before you depart.

Money mishaps 

When you’re traveling overseas, make sure you have access to the money you’ll need for shopping, eating, and excursions. Before you leave home, notify your bank and credit card companies of your plans. Otherwise, they may put a temporary hold on your account when you start making foreign transactions.

Most travel experts will advise you to wait to withdraw foreign currency until you’re at your destination (unless you’d feel more comfortable having a small amount of local currency on you in case of emergency). Use your debit card at an ATM rather than exchanging dollars for foreign currency. And use your credit card to pay for larger items (and if you have multiple credit cards, use one that doesn’t charge international transaction fees when possible). Discover more cash and currency tips here.

Disconnected

Some of us travel to get away from phone calls, emails, and texts. But you still don’t want to find yourself stranded without communication tools. Before you leave, make sure you know what your cell phone plan covers to avoid expensive roaming fees. Each carrier has its own international travel policy; you may need to purchase a local SIM card or purchase a special prepaid plan to use your phone outside the U.S. (You can also connect to Wi-Fi in most places; just make sure to put your phone on airplane mode.) Here are some more Tips for Using Your Cellphone Internationally.

Superior Executive Services can help you avoid many of these common travel mistakes. Our seasoned professionals are on hand to help make your next getaway as hassle-free as possible.

Sports travel packages, music and film travel packages, and food and wine travel packages for 2022 and beyond are available now. Browse our catalog online or give us a call at 608-665-9070.

Our top tips for things to do in Austin include catching live music and sampling local barbecue.

9 Things to Do in Austin During the Grand Prix

Headed to Austin for the US Grand Prix? Don’t miss these thrilling excursions!

Our top tips for things to do in Austin include catching live music and sampling local barbecue.

Austin is one of the fastest-growing cities in the country, celebrated for its unique style and abundance of arts, entertainment, and dining options. There’s plenty to see and do when you’re not rooting for your favorite Formula 1 drivers at the United States Grand Prix.

US Grand Prix travel packages, available now from Superior Executive Services, include two-day race tickets in the Formula 1 Paddock Club and a guided Paddock Club Pit Lane walk as well as the five-star hospitality and luxury private accommodations you can always expect when you plan sports travel with Superior.

When you’re not experiencing the spectacle of speed and sound at Circuit of The Americas, make plans to get out and explore! Here’s our list of (at least) 9 things to do in Austin.

  1. Catch a live show
  2. Swing by Sixth Street
  3. Relax on Rainey Street
  4. Stroll around SoCo
  5. Boot up
  6. Discover the unexpected
  7. Go hog wild
  8. Raise a pint
  9. Swim at Barton Springs

Keep reaching to learn more about these exciting things to do in Austin!

Catch a live show

Austin has worked hard to earn the nickname “The Live Music Capital of the World” and hosts dozens of performances from a diverse lineup of musicians every night of the week. You’ll be able to find the perfect show to round out your trip to Austin, guaranteed: country, rock, punk, blues, soul, dance, and so much more, from international superstars to local bands just getting started.

To start planning who you might want to rock out to (or listen to quietly at a cozy nightclub or backyard patio), check out this list of the best music venues in Austin or Visit Austin’s live music events calendar.

Swing by Sixth Street

Speaking of live music: Sixth Street is a can’t-miss for music lovers in Austin. The historic entertainment district has been home to a variety of music and film festivals since the 1970s. Visit a tequila bar, try a burger at the famous Casino El Camino, or enjoy comedy and magic at Esther’s Follies.

Relax on Rainey Street

This low-key suburban neighborhood comes alive at night with unique food trucks, original cocktails at Half Step, and craft taps at Banger’s Sausage House & Beer Garden.

Stroll around SoCo

You could spend days exploring the South Congress district (known locally as SoCo), shopping at specialty boutiques, dining at excellent eateries, or attending one of the many festivals or live country music performances.

Boot up

There may be no better souvenir to take home from Texas than your own pair of cowboy boots or an iconic Stetson hat. While you’re in the SoCo neighborhood, stop by the famous Allens Boots. They specialize in exotic leather and stock thousands of pairs of top-quality cowboy boots, as well as hats, belts, and plenty of other accessories.

Discover the unexpected

There truly might be something for everyone at Uncommon Objects. Set aside plenty of time to wander around this quirky flea market that specializes in the strange. You’ll find truly unique antiques, from vintage toys and classic books to one-of-a-kind jewelry and rare housewares.

Go hog wild

The debate over who makes the best BBQ in America will probably never be settled — but there are reasons Texas BBQ is a top contender. From traditional to imaginative, Austin boasts plenty of options to satisfy your craving for mind-blowing BBQ. The Ultimate Guide to Austin Barbecue will get your mouth watering.

Raise a pint

At 9,800 square feet, Central Machine Works is so much more than a bar. It’s a microbrewery and German-influenced beer hall, complete with bratwurst and sauerkraut (as well as gourmet pizza) and an Oktoberfest atmosphere.

Swim at Barton Springs

There are swimming pools… and then there’s Barton Springs Municipal Swimming Pool. This three-acre freshwater pool is fed from underground springs and stays a consistent 68 degrees year-round. Relax in the sun (or shade) or take a jump off the moss-covered diving board.

The knowledgeable staff at Superior Executive Services will work to make your luxury sports travel a Texas-sized experience, no matter your interests! Call 608-665-9070 today or contact us online to start planning your US Grand Prix getaway today.

5 Golf Events You Won’t Want to Miss in 2022

Catch all of the can’t-miss golf action with one of our golf event travel packages.

 

Attending a golf event in person is about so much more than just watching the play: it’s an experience. Iconic and challenging courses, upscale food and beverages, and lush landscapes — there’s nothing quite like it! Plus, golf tournaments make for a great getaway, whether you’re relaxing with family and friends, networking with clients, or building team camaraderie.

When you travel with Superior Executive Services, you get exclusive access and deluxe accommodations. We’ve teed up four incredible luxury golf event travel packages for 2022:

Waste Management Phoenix Open Golf Travel Packages

Join hundreds of thousands of your fellow golf enthusiasts at the best-attended golf tournament in the world. Bask in the warmth of the February sun and take in the stunning scenery at “the Greatest Show on Grass.”

Superior’s Waste Management Phoenix Open golf travel packages can include exclusive tickets to all four days of the event, including premier access to the 16 Hole Skybox and five-star hospitality and treatment, including continental breakfast, lunch, and full bar. You’ll enjoy tournament hospitality that few spectators will get to see. We also arrange private ultra-luxurious accommodations and dedicated transportation throughout your stay in Arizona.

Players Championship Golf Travel Packages

Each year, the golf world gathers at The Players to witness history as the sport’s elite compete for one of the PGA Tour’s most coveted titles. The perfectly manicured Sawgrass Stadium Course is the first true “Stadium Course,” artfully designed to enhance the fan experience.

Superior’s Players Championship golf travel packages can include 10 tickets to the event, five-star hospitality and treatment in the #17 Island Suite (with premium views of the famed island green on the 17th hole), and exclusive access to championship hospitality not available to general spectators. We’ll even arrange private ground transportation and luxury accommodations for you in Ponte Vedra Beach.

Masters Golf Travel Packages

Strolling the grounds at Augusta National Golf Club is an enchanting experience, whether you’re brand new to the Masters or returning as a seasoned spectator. The grounds are brimming with history and charm, welcoming you to a once-in-a-lifetime experience filled with luxury and sportsmanship.

Superior’s Masters golf travel packages can include tickets to your selected rounds, five-star hospitality and treatment, and access to Club Magnolia, which includes a cigar terrace, five premium full-service bars, two gourmet grills, full-service buffets, three-hole putting course with pro shop, on-site masseuse, post-tournament cocktail party, dessert bar, private rooms and reserved tables, valet parking, live entertainment, and much more. We’ll arrange upscale accommodations at private homes in premier gated communities plus private transportation for the duration of your trip.

PGA Championship Golf Travel Packages

Golf’s only all-professional major golf championship stops in Tulsa, Oklahoma in May 2022. Southern Hills Country Club’s Championship Course was built in 1936 and restored two years ago by renowned golf course architect Gil Hanse. The course is consistently ranked among the top 100 courses in the world.

Superior’s PGA Championship travel packages can include premium seating options in private 12th Fairway Chalets, Maxwell suites, or the Champions Club; five-star hospitality and treatment not available to general spectators; and all-inclusive food and beverages. We’ll also arrange private ground transportation and the finest-quality private accommodations.

US Open Golf Travel Packages

The 2022 US Open — open to both amateur and professional golfers and considered one of the world’s toughest tournaments — will be held at the historic Country Club in Brookline, Massachusetts. Long considered the best course in that state, The Country Club is surrounded by rich forests, ponds, hills, and valleys.

Superior’s US Open golf travel packages can include 10 tickets in The Founders Club plus access to an exclusive viewing area above the 18th green grandstand, complete breakfast, luncheon buffet, afternoon snacks, hors d’oeuvres, and open bar service. Relax at the brand new Omni Boston Hotel at the Seaport and enjoy dedicated ground transportation throughout your trip.

Superior’s team of travel experts is ready to help you book your dream golf event travel package. Packages are selling fast, so secure your spot today! Call us today at 608-665-9070 or contact us online.

How to Find the Best Travel Accommodations for Your Trip

From hotels to home rentals, here’s how to pick the best fit for you. 

One of the most exciting aspects of traveling is picking out your accommodations. From luxury hotels to high-end home rentals and even unique, adventurous experiences like tree houses, there are plenty of possibilities at your fingertips as you plan your trip. Since there are so many choices, how can you know how to pick the best travel accommodations?

Luckily, there are a few tips that can help guide you to selecting great accommodations. As long as you have an idea of what you want and are open-minded, you’ll be able to find the perfect stay for your unforgettable trip. 

Superior Executive Services offers a wide variety of unique accommodations in our travel packages and has years of experience to help you pick the best one for your style, preferences, and type of trip.

We’ve rounded up the top tips you can use to find the best travel accommodations: 

  • Consider location and budget
  • Think about amenities and other aspects 
  • Try out a rental 
  • Don’t be afraid to get adventurous! 

Read on to discover how to find the best travel accommodations for your next trip. 

Consider location and budget

The two most significant factors that will determine your travel accommodations are location and budget. It’s essential to ensure your accommodations are within your established budget for the entire trip, so you have money to spend on event tickets, dining out, and other excursions. 

You should also consider the location of your accommodations. Ideally, if you’re attending an event while on your trip, your accommodations should be relatively close by so you don’t waste too much time sitting in a car or fighting traffic.

With Superior Executive Services, you’ll get five-star hospitality and treatment at luxurious accommodations that are ideally located and included in your travel package. Most packages also include dedicated, worry-free transportation with drivers who know the best routes from where you’re staying to your events or excursions.

Think about amenities and other aspects

Even though the whole point of your trip is to get out and explore, you will be spending a lot of time at your accommodations. So take time to think about which amenities and features are important to you. 

For example, do you want a private pool or hot tub? Should your accommodations have a business center or office in case you need to get work done while you’re away? Do you expect your hotel suite or home rental to come stocked with snacks and beverages?  

There’s a lot to think about when deciding what type of accommodations work best for your lifestyle — Superior Executive Services can make this easy for you! Our luxurious accommodations, from hotels to home rentals, include a variety of top-notch amenities such as: 

  • Large patios or balconies 
  • Swimming pools and spas 
  • Tennis courts 
  • Exquisite views
  • Fireplaces 
  • Wine cellars and wet bars 
  • And more

Try out a rental

Remember that accommodations don’t have to mean you only stay in a hotel or a resort! There are a variety of options for rental accommodations that offer a high-end experience like none other. With Superior Executive Services, you can choose whether to stay in a private cottage, apartment, or even an entire luxury home!

Rentals provide the comfort and convenience of a private vacation home without a hefty price tag, and it’s easy to customize exactly what you’re looking for — whether that’s a large fireplace, a backyard, or spectacular views. With furnished spaces, rentals provide even more amenities than hotels. 

When you an event travel package with Superior, we can help ensure your accommodations are close to where you’re heading and that they come stocked with the amenities (and yes, even snacks!) that you need to have a luxury, world-class experience.

Don’t be afraid to get adventurous!

If a private home rental doesn’t float your boat, consider thinking outside of the box entirely with unique, unusual accommodations! Depending on the type of adventure you’d like, Superior Executive Services can add one-of-a-kind luxurious accommodations to your travel package that provide an exciting experience you won’t ever forget. 

There are many unique accommodation alternatives that go beyond the traditional hotel or home rental. Feeling adventurous? Try staying in:

  • Treehouses 
  • Yurts 
  • Boats
  • Underwater rooms 
  • And more!

Looking for even more tips on how to find the best travel accommodations? Superior Executive Services’ team of expert travel advisors can help you customize one of our travel packages with the best accommodations for your preferences and style. Connect with us today by calling 608.665.9070 or contacting us online.

Superior offers bucket list trips that are perfect for music fans, sports enthusiasts, and everyone in between.

4 Best Bucket-List Trips to Take with Family

Make memories with your loved ones at these unforgettable destinations.

Superior offers bucket list trips that are perfect for music fans, sports enthusiasts, and everyone in between.

September 26 is National Family Day and a great excuse to celebrate your loved ones no matter what your family looks like. From extended family members scattered across the country to your closest relatives, show your family some love this year with an unforgettable trip!

Whether your family enjoys island excursions or you’re huge sports fans, you can book a one-of-a-kind luxury experience that will deliver lasting memories. We’ve rounded up the best types of bucket-list trips that you can take with your family this upcoming year to spend quality time together in Superior style:

  1. Bucket-List Sporting Events 
  2. Landmark Entertainment Events 
  3. Excursion-Focused Trips 
  4. Island Destinations 

Read on to find out more about the incredible bucket-list trips you can take to make life-long memories with your loved ones.

Bucket-List Sporting Events

Sports fans young and old likely have these sporting events on their travel to-do lists! Our team can help you give your family a once-in-a-lifetime experience with these bucket-list trips to famous sporting events.

Super Bowl 

The Super Bowl is the ultimate destination for football fans and makes for an exciting and memorable trip for any sports enthusiast. Give your family the experience of a lifetime with a luxury, all-inclusive Super Bowl adventure that includes the best possible tickets to the big game and luxury accommodations. 

Kentucky Derby 

They don’t call the Kentucky Derby the “most exciting two minutes in sports” for nothing! Make sure your family experiences the race in unforgettable style with a unique Kentucky Derby Travel Package that includes elite tickets, luxury accommodations, and hassle-free transportation.

NCAA Final Four 

Have college sports fans in your family? Our NCAA Final Four Packages provide passes to the Final Four games and include five-star treatment and hospitality for a one-of-a-kind college basketball experience. Whether you’re cheering on your alma mater or just taking in the sights and sounds of the Big Dance, you can’t go wrong!  

Landmark Entertainment Events 

Whether your family is full of foodies or film buffs, these luxurious entertainment events make the perfect getaways to enjoy quality, exciting family time.

Cannes 

The Cannes Film Festival Travel Package provides an unforgettable experience for film lovers. With a Cannes travel package from Superior, you can give your family exclusive access to the Cannes film festival event and five-star treatment to enjoy their trip in style that’s worthy of a celebrity.

Aspen Food & Wine

Join fellow food fans and wine connoisseurs at this event as you make family memories that will last forever. Our 2021 Food and Wine Classic Travel Packages ensure a relaxing stay in scenic Aspen, Colorado, with plenty of samples of food and drinks, encounters with celebrity chefs, and luxurious accommodations.

Excursion-Focused Trips

If your family is more interested in participating in sporting activities than watching them, excursion-focused trips may be perfect for you.

Wisconsin Golf Swing 

Our Wisconsin Golf Swing Experience Package has everything you need for an exclusive golf getaway. Your family can play rounds of golf on some of the country’s top courses, enjoy a private chef dinner, stay in top-notch accommodations, and more. You can even customize your trip with exciting add-ons like brewery or distillery tours, tickets to pro sporting events, and gambling at a world-class casino.

Island Destinations 

Looking for a complete getaway? Island excursions provide plenty of options for the entire family and are sure to deliver an unforgettable, relaxing experience. 

Catalina Wine Mixer

Superior’s Catalina Wine Mixer Travel Packages provide a unique and unforgettable movie-inspired experience with helicopter transportation to the island, wine tasting tickets, a luxury hotel stay, a screening of Step Brothers, and more. Your family will indulge in a complete, luxurious Catalina getaway and come back with memories that will last a lifetime.

There’s no better way to celebrate your loved ones than with a one-of-a-kind travel package from Superior that’s completely customized for them. 

If you’re ready to book your family’s next luxury bucket-list trip, connect with our expert team of travel advisors! We’ll help you create a travel experience tailored to your family’s preferences and sure to bring you closer together. Call 608.665.9070 or contact us online for more information.

One of the most interested facts about the Triple Crown races is that they weren’t collectively known as the Triple Crown until the 1930s

6 Fun US Grand Prix Facts

Brush up your trivia skills with these facts about America’s top F1 event.

 

It’s almost time for the US Grand Prix! Whether you’re a long-time Formula One fan or are new to the sport, this iconic race is one of the nation’s most popular and exciting sporting events.

In honor of this year’s event, we’re helping you get ready for the 2021 US Grand Prix with these fun facts!

Want to experience the race in person next year? Be sure to check out our 2022 US Grand Prix travel packages.

1. It’s been held on and off since 1908

The US Grand Prix can trace its roots back to just 22 years after the invention of the modern gas-powered automobile. The American Grand Prize race was first held in Savannah, GA, in 1908 using European Grand Prix rules. In the following years iterations of the race were held in locations across the country including Long Island, NY; Wauwatosa, WI; and Santa Monica and San Francisco, CA. The race was first officially dubbed the Grand Prix in 1959.

2. The Indy 500 once took its place

From 1950 to 1960 there was no US Grand Prix on the F1 circuit. Instead, the Indianapolis 500 – now part of the IndyCar Series – was a round of the F1 World Championship. The US Grand Prix eventually returned to Indianapolis and was held at Indianapolis Motor Speedway from 2000 to 2007.

3. There’s never been an American winner

Over the course of its 49 official races, no American driver has won the US Grand Prix. However, American driver Mario Andretti did win the United States Grand Prix West – which was a F1 World Championship event from 1976 to 1983 – in Long Beach, CA, in 1977.

4. It’s held on a specially-built course

The Circuit of the Americas in Austin, TX, was proposed in 2010 as the first circuit in the United States to be purpose-built for Formula One. Construction was completed in 2012, and the track officially opened on Oct. 21, 2012 with Andretti driving the ceremonial first laps.

5. It runs in an unusual direction

The Circuit of the Americas is one of just five F1 courses in the world to run counterclockwise. The other courses are in Singapore, Korea, Abu Dhabi, and Brazil.

6. 286,000 people attended in 2019

The US Grand Prix was canceled in 2020 due to COVID-19 concerns, but the year before that gathered roughly 286,000 spectators at the Circuit of the Americas over the three-day race weekend. That’s more than three times the number of people that can fit in AT&T Stadium in Arlington, TX, where the Dallas Cowboys play!

If you want to experience this thrilling and time-honored event for yourself, reserve one of our 2022 US Grand Prix travel packages today! These packages include tickets to the Formula 1 Paddock Club, a guided Paddock Club Pit Lane walk, luxury accommodations, and dedicated ground transportation, plus any other customizations you can imagine.

If you have any questions or are ready to book your US Grand Prix travel package, contact our team online or at 608.665.9070 today!

6 Best Fall Travel Destinations

Get away with friends, family, or a corporate group this season at one of these top fall travel destinations.

If you’re looking to take a break from the everyday or fit in another trip before the holiday season gets underway, there’s no time to travel quite like fall. Depending on where you’re going, both the summer travel crowds and hot temperatures may have eased up, giving way to a cool, relaxing travel experience.

From tracking down the most colorful changing foliage to taking in the sights at a world-class sporting event, we’ve rounded up a list of the best fall travel destinations depending on what type of trip you’re interested in. Our top picks include:

  1. A golf getaway in Wisconsin
  2. The US Grand Prix in Austin, TX
  3. New England to see the fall foliage
  4. A seasonal escape in New York
  5. A college football weekend
  6. A custom corporate experience

Read on to learn more about these fall travel destinations and how Superior can help you craft a one-of-a-kind travel experience!

A golf getaway in Wisconsin

Wisconsin is home to not only stunning fall foliage, but some of the country’s top golf courses as well. With our signature Wisconsin Golf Swing Experience, you’ll enjoy rounds of golf and gorgeous scenery at the iconic Whistling Straits, Erin Hills, and San Valley Resort courses.

Cap off your day with luxury accommodations, restaurant reservations, and entertainment options including gambling at Milwaukee’s Potawatomi Casino, tickets to a Bucks, Brewers, or Packers game, brewery tours, and more. These packages are completely customizable so you can create the fall golf getaway of your dreams!

The US Grand Prix in Austin, TX

Want a fall travel destination that’s a bit more thrilling? The US Grand Prix in Austin, TX is your ticket to excitement. Catch today’s top Formula One racers at the iconic Circuit of The Americas, along with premiere perks like a guided Paddock Club Pit Lane walk and tickets to the Paddock Club in your Superior Executive Services US Grand Prix travel package. If there are excursions you want added to your itinerary, we can make it happen!

New England to see the fall foliage

If your idea of a dream fall travel destination involves scenic hikes and leisurely drives to check out the changing colors, you can’t go wrong with a trip to New England! Destinations like Bar Harbor, ME; Stowe, VT; and North Conway, NH have been rated as some of the top places in the country to take in the fall foliage.

A seasonal escape in New York

New York City is a phenomenal place to travel in fall if you’re looking to see changing colors while enjoying world-class dining and entertainment. Take a stroll through Central Park to look at the trees, then cap off your evening with dinner and a show — many Broadway theaters are re-opening this fall!

A college football weekend

This fall travel destination all depends on where your favorite team is playing. Whether you return to your old stomping grounds to watch them play at home or catch them on the road, nothing says fall for sports fans quite like a tailgate and a football game. This type of trip is perfect for both friend and family groups, as well as corporate outings!

A custom corporate experience

Whether your team has successfully navigated the last year and a half of working remotely, adapting to hybrid work schedules, or continuing to work in person, a trip to a fall travel destination for a sporting event or simply a weekend away is a great way to say thanks. The Superior Executive Services team can help create the perfect travel experience for your employees, or even entertaining key clients. Wherever you want to take your team this fall, we can help!

If you’re ready to book your trip to one of these exciting fall travel destinations, get in touch with our team today online or by calling 608.665.9070. We can help you customize one of our existing packages or even craft a completely unique one for whatever autumn travel experience you have in mind!

10 Places to Travel for Labor Day Weekend

Experience some of these sought-after destinations over the upcoming holiday weekend.

Our list of places to travel for Labor Day weekend includes something for everyone.

For many, Labor Day Weekend signals the end of summer. What better way to get one last taste of the season than a vacation? We’ve selected 10 of our favorite places to travel for Labor Day Weekend if you’re in need of a last-minute getaway:

  1. Summerfest | Milwaukee, Wisconsin
  2. The Ozarks
  3. Vail, Colorado
  4. Cape Cod, Massachusetts
  5. Wine Country | California
  6. Bourbon Country | Kentucky
  7. Mackinac Island, Michigan
  8. Austin, Texas
  9. College football games
  10. Panama City Beach, Florida

Keep reading and explore the destinations on this list for your own Labor Day Weekend travel inspiration. (Be sure to check local public health guidelines for hours and COVID-19 regulations.)

Summerfest | Milwaukee, Wisconsin

The World’s Largest Music Festival is back! Celebrate the end of the season at the first weekend of Summerfest in Milwaukee Sept. 1–4, 2021. The newly renovated American Family Insurance Amphitheater features Fall Out Boy, Weezer, Green Day, Luke Bryan, Chance the Rapper, and Twenty One Pilots over the first weekend of this year’s festival. Plus, dozens of other artists will headline the festival stages, including Cold War Kids, REO Speedwagon, Leon Bridges, and more.

The Ozarks

One of the South’s most popular summertime destinations, there’s plenty to do in the Ozarks — and plenty of ways to do nothing at all if relaxing is your goal. Go fly fishing or charter a bass fishing boat, watch for wildlife on a tram tour through Dogwood Canyon Nature Park, or sample upscale farm-to-table eats at rustic yet sophisticated restaurants.

Vail, Colorado

Forget snow and skiing! Summer and fall are a great time to visit Vail and explore the region’s scenic vistas, waterways, and hiking trails. Book a gourmet food, history, and art tour or explore the Betty Ford Alpine Gardens (the highest botanical garden in the country).

Cape Cod, Massachusetts

Cape Cod is the traditional destination for summer’s last hurrah. Soak up the sun on the beach, tour the bay on a boat, and enjoy fresh seafood at the fine restaurants or seaside shacks.

Wine Country | California

Wineries up and down the west coast are reopening to visitors — making wine country the perfect Labor Day getaway. However, many are open by reservation only, so it’s best to contact them early to confirm your spot for tours and tastings. While Napa Valley is probably the most famous wine region in California, Sonoma County also features impressive food and wine offerings and may be easier to book last minute.

Bourbon Country | Kentucky

For those who prefer whiskey to wine, late summer is prime time to tour Bourbon Country in the rolling hills of the American South. The Kentucky Bourbon Trail stretches roughly 60 miles from Louisville to Lexington, and you’ll find a unique blend of history and craftsmanship along with premium tastings.

Mackinac Island, Michigan

Michigan’s hidden gem is the ideal place for a last-minute escape. Take the ferry to this car-free haven where you can relax and enjoy the waterfront scenery, ride a bike (or a horse!), explore the cozy cafes and local shops, and sample the tastes of the island.

Austin, Texas

So much more than barbeque (though it is legendary), Austin also offers plenty of outdoor activities (parks, nature preserves, and hiking trails), historic districts, art galleries, trendy shops, and more. Spend your day exploring, grab a cocktail or try the local cuisine, then let your ears guide you — you’re sure to find a band you like in the Live Music Capital of the World.

College football games

NCAA football kicks off on August 28 and heats up with games throughout the holiday weekend all across the country. Show your school spirit and grab some seats at your local stadium or book a last-minute flight to root for your favorite team at an away game.

Panama City Beach, Florida

Catch some of country music’s hottest artists — including Chris Stapleton, Brooks & Dunn, Old Dominion, and so many more — at the Pepsi Gulf Coast Jam September 3-5, 2021. Superior is offering a limited number of exclusive corporate hospitality VIP suites to this event, complete with amenities like a private bar, unlimited drinks, and corporate branding. Contact us now for updated availability and booking information.

Need the expertise of Superior Executive Services? We can help you customize a getaway if your dream destination isn’t on our list of current sports, food and wine, or entertainment travel packages. To get started, contact us online or call 608.665.9070.

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