Everything you need to know about attending this historic golf event in 2026.
The Masters is arguably the most well-known and beloved golf event on the PGA Tour, and for good reason. From its stately, manicured greens and prestigious clubhouse to its time-honored traditions, there is so much to learn, explore, and love about this tournament. The 2026 Masters Tournament runs April 9-12, 2026, at Augusta National Golf Club, with Masters Week beginning on Monday, April 6. Attending the Masters is an experience you won’t soon forget, but it can be a lot to take in if this is your first time in Augusta.
Planning your first trip to the Masters? Contact our team to explore VIP hospitality packages for the 2026 tournament. For a detailed breakdown of what to wear, see our what to wear to the Masters.
Whether you’re traveling with our Superior team or on your own, here are our top tips for first-time attendees to make the most of your trip to Augusta.
Leave the Cell Phones at Home
This may come as a surprise to first-time Masters attendees, but cell phones, pagers, and cameras are strictly forbidden on tournament days. Penalties for violating this rule are severe: you’ll be removed and banned from the grounds. That’s not an ideal way to experience the Masters for the first time. We recommend leaving your phone in your hotel or home rental so there’s no chance of accidental mistakes. For a complete breakdown of what to expect, see our guide to getting Masters tickets in 2026.
Take a Photo in Front of the Clubhouse
The exception to the cell phone rule: you can take a picture in front of the clubhouse, by the Augusta flag flowerbed. This is one of the only spots where you’ll be able to capture a photo memory of your time at the Masters, so make sure you grab one. Masters personnel will take your photograph with their devices, and you’ll be able to access it later.
Try the Famous Pimento Cheese Sandwiches
Even with your luxury VIP hospitality badge, if you’re a die-hard Masters fan, you may want to head down to the general course concessions for a pimento cheese sandwich. These are as classic as the green jackets themselves, and sticking with tradition, they’re still famously affordable. The rest of the time, you’ll have access to Club Magnolia, which hosts the best luxury food and beverage options on the grounds. Make sure to explore these chef-curated meal options.
Wear Comfortable Clothing and Shoes
A day at the Masters can be a long one, and you’ll want to be as comfortable as possible. Dress comfortably but nicely, and make sure you bring shoes that can handle some walking as you meander around the grounds and course. There is a lot to explore, and the steps add up quickly. For more packing tips, check out our guide to packing for a golf tournament.
Browse our 2026 Masters VIP hospitality packages and reserve your spot at Augusta National.
Don’t Run or Move Chairs
Another key Masters rule: never run, and never move others’ chairs, even if no one is sitting in them. It’s a time-honored tradition that is observed carefully. If you’re sitting in the clubhouse or designated seating, this may not impact your visit, but it’s crucial to be civil, courteous, and observe the traditions of Augusta National.
Bring a Few Key Items for Comfort
When attending the Masters for the first time (or any visit to Augusta), bringing a few key items for comfort can really elevate your experience. Sunscreen is a must to prevent painful sunburns. You may also want to bring a hat, visor, or sunglasses to keep the sun off your face. Binoculars are another great idea so you can see action on multiple holes without having to walk around.
2026 Masters Week Schedule
- Monday, April 6: Players arrive at Augusta National
- Tuesday, April 7: Practice rounds and Masters Champions dinner
- Wednesday, April 8: Practice rounds and Par-3 Contest
- Thursday, April 9: First round
- Friday, April 10: Second round
- Saturday, April 11: Third round (Moving Day)
- Sunday, April 12: Final round and green jacket ceremony
Keys to Attending the Masters
When you’re at Augusta National, it comes down to being respectful, honoring the traditions, and having a great time watching the most famous golf event in the world. For more pre-trip reading, check out our ultimate Masters Tournament 2026 guide covering VIP experiences and travel tips, or our guide to all-inclusive Masters packages for business.
Frequently Asked Questions
Are cell phones allowed at the Masters?
No. Cell phones, pagers, and cameras are strictly forbidden on tournament days at Augusta National. Penalties for violating this rule are severe, and you could be removed and banned from the grounds. Leave your phone in your hotel or home rental to avoid accidental mistakes.
What should I wear to the Masters?
Wear comfortable but nice clothing. Dress in smart casual attire appropriate for the venue. Bring comfortable shoes that can handle significant walking around the course and grounds. Consider bringing sunscreen, a hat or visor, and sunglasses for sun protection.
How much does food cost at the Masters?
Food at the Masters is famously affordable. A classic pimento cheese sandwich costs about $1.50 in the general admission concessions. VIP hospitality badge holders also have access to Club Magnolia, which offers chef-curated luxury dining options.
Can I move chairs at the Masters?
No. A key Masters tradition is to never move other people chairs, even if no one is sitting in them. This is an Augusta National tradition that is observed carefully by all attendees.
What is the 2026 Masters Week schedule?
The 2026 Masters includes practice rounds, Par 3 Contest, and four tournament rounds. Check the official Masters website or contact Superior Executive Services for the detailed schedule and VIP hospitality package options.
