Event Spotlight: The Masters

Often referred to as “the toughest ticket in sports,” the Masters golf tournament is easily one of the world’s most prestigious sporting events. This classic gathering takes place in the first week of April every year. As part of its way of upholding the tradition and integrity of the event, the host club, Augusta National, sells an extremely limited number of tickets.

With Superior Executive Services, you, your clients, and/or colleagues can be some of the lucky few at the heart of this action. Not only will you experience all the Masters has to offer, but you will do so while experiencing unrivaled hospitality and services.

Read on to find out what makes this four-day event so remarkable.  


The first Augusta National Tournament began in 1934, and it has been running ever since—apart from a two-year break during WWII, at which point the course was used to raise cattle and turkey to assist with the war effort.

The tournament is rife with history and has been the setting for some of golf’s greatest moments. When you visit the Masters, you’ll be able to bask in the history of legendary golfers, like Jack Nicklaus who holds the Masters record with six wins, and Tiger Woods and Arnold Palmer who are tied for the second most wins, four apiece.


From honorary starters, presidential visitors, and the iconic green jacket, the Masters is an event strong with tradition. The prohibition of cell phones and cameras, and keeping the concession prices the same as they’ve always been, only adds to their rich tradition. Other unique customs include the light-hearted par three tournament, the Champion’s Dinner, the closing ceremony, and the strict caddie dress code—caddies are required to wear the club’s signature overalls.


Spring in Georgia is a beautiful thing. Spring at the Masters is a magical thing. When it comes to maintenance, there is perhaps no other course in America that can match Augusta’s budget and resources. Consequently, the result is an eye-poppingly immaculate course with stunning beauty.


When you book a trip to the Masters through Superior Executive Services, you’re also guaranteeing a luxurious experience for you and your guests. Included in your trip to Augusta is a stay at a gated-community home of your choice—which we will stock with food and drinks of your choosing—access to our high-profile five-star hospitality club, and unbeatable treatment and hospitality on our part.

With such exclusivity, history, and beauty, it’s easy to see why the Masters at Augusta National is a must-see for everyone and a bucket-list destination for golf fans. If you would like to offer this unique experience to your key customers or employees, Superior Executive Services can make it happen. From the time you book to the time you depart, we’ll take care of every logistical problem and let you focus on what matters: having fun and building relationships with your lucky guests.

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