At Superior Executive Services, we design exclusive, one-of-a-kind experiences for travelers who want more than just a ticket. From Formula 1 and PGA golf to horse racing’s biggest weekends, our team delivers high-touch, concierge-level service every step of the way.
We work with corporate groups and high-net-worth individuals to plan seamless, unforgettable trips with VIP hospitality, luxury accommodations, private transportation options, and on-the-ground support that removes the usual planning stress.
Our mission is simple: take the pressure off your plate and make you feel like a VIP from start to finish.For over 14 years, Superior Executive Services has been the trusted partner for corporate leaders and discerning travelers who refuse to settle for ordinary. Founded in Verona, Wisconsin, we built this company on a simple belief: the most meaningful business relationships aren't forged in boardrooms—they're created through shared extraordinary experiences.
What began as a passion for connecting people with world-class events has grown into a full-service luxury travel and hospitality firm with more than 50 years of combined team experience. We've had the privilege of coordinating VIP experiences for hundreds of executives at The Masters, facilitating once-in-a-lifetime Monaco Grand Prix yacht hospitality, and creating Kentucky Derby memories that our clients still talk about years later.
We're not a faceless booking platform or a call center operation. We're a boutique team of six senior executives who personally manage every detail of your experience—because we understand that when you're entertaining your most valuable clients or rewarding your top performers, there's no room for error.
Andy Fitzsimons is the Vice President of Superior Executive Services and plays a hands-on role in shaping the guest experience from planning through execution. With nearly 15 years of experience in sports marketing and hospitality, Andy helps organizations strengthen relationships through unforgettable live events and concierge-level travel.
Andy is known for:
From Masters week and the Kentucky Derby to Formula 1 weekends around the globe, Andy’s focus is consistent: anticipate what guests need before they ask, confirm details early, and make the experience feel effortless.
There’s a fundamental difference between purchasing event access and investing in an experience that strengthens relationships and drives business results. Anyone can buy tickets online. What you can’t buy is:
Our clients tell us the same thing: “All I have to do is show up.” That’s not just a tagline — it’s our operational standard. From the moment you inquire to the moment you return home, our team handles every logistical detail so you can focus on what matters: building relationships, celebrating achievements, and creating memories.
ANDY FITZSIMONS
Vice President
Andy Fitzsimons is the Vice President of Superior Executive Services, where he helps organizations strengthen relationships through unforgettable live experiences. With nearly 15 years of experience in sports marketing and hospitality, Andy has built a reputation for delivering world-class events — from the Masters and Kentucky Derby to F1 races around the globe. His hands-on approach, attention to detail, and passion for creating meaningful connections make every trip a true bucket list experience.
NICK SAUSER
Vice President
Nick has been part of the Superior team since its inception, delivering unmatched dedication and professionalism to every client and every experience he coordinates. From once-in-a-lifetime trips to elite corporate excursions, he works hand in hand with each guest to ensure their travel experience is unlike any other.
RILEY FITZSIMONS
Director of Sports & Entertainment Experiences
Riley specializes in delivering exceptional experiences for C-level executives and corporate groups at premier sporting events such as the Masters Tournament, Kentucky Derby, and Super Bowl. With years of industry experience, Riley ensures each client enjoys a seamless, cost-effective, and truly unforgettable experience from start to finish.
MANDI NYFFENEGGER
Director of Operations
As Director of Operations, Mandi ensures every Superior experience runs seamlessly behind the scenes. From coordinating logistics to overseeing event execution, she brings precision, organization, and a calm, trusted presence to every client experience.
HEATHER FITZSIMONS
Director of Event Planning
As Director of Event Planning, Heather ensures every Superior experience is thoughtfully designed and flawlessly executed. From securing world-class venues to coordinating premium hospitality details, she brings creativity, precision, and a personal touch to every event.
BETH ROWE
Director of Marketing
As a Marketing Director for Superior, Beth helps connect extraordinary experiences with the people who value them most. She focuses on building meaningful engagement and clear communication so clients can easily discover, plan, and enjoy world-class events.
